Monday, May 20, 2013

You are here: Home / TV News from STUDIO BRIEFING / U.K. DEPARTMENT STORE AD GOES VIRAL

U.K. DEPARTMENT STORE AD GOES VIRAL

April 30, 2010 by · 3 Comments 

A 90-second ad for the British department-store chain John Lewis has “gone viral” on YouTube, attracting more than 150,000 viewers this week. The ad, said to have cost nearly $10 million to produce, uses CGI to seamlessly move a woman through all the phases of her life from birth to childhood to adolescence to marriage to pregnancy to motherhood to old age. The video is accompanied by Billy Joel’s “Always a Woman to Me.” The London Daily Mail commented, “You won’t find many people admitting to crying over the usual flood of formulaic adverts on our screens — yet this ‘moving’ ad has got Britain talking — and sobbing into their breakfast bowls.” Most readers agreed that the ad was indeed touching, but one person wrote grumpily: “Is John Lewis paying you for this story? If not, then [I] really don’t see the point in showing us this cheese.”


             

Filed under TV News from STUDIO BRIEFING · Tagged with , ,

  • dirk

    What do you mean $10 Million? I didn’t see no CGI, the clip cost at the most $50.000…Why not give the money to make a hospital….

  • admin

    British reports about this ad said that it cost about £6 million. We converted British pounds to dollars. The pound is currently worth about $1.54.

  • Chris

    I am definitely surprised if CG was used at all, and especially if it cost 6mil pounds. That ad could have been made using traditional optical techniques and careful editing. It could have cost more than $50k, but $10mil?? I don’t see it on the screen.