Friday, November 27, 2020

THE LADIES HAVE IT (THE BOX OFFICE, THAT IS)

May 28, 2010 by · 1 Comment 

You could operate an entire multiplex off the methane gas given off by the reviews for Sex and the City 2 (Rex Reed in the New York Observer, for example, commented that it “is to movies what fried dough is to nutrition.”), but that didn’t deter fans of the TV series and the movie franchise from packing theaters to see it on opening day Thursday. Trade reports said early today (Friday) that the Warner Bros./New Line film earned $17.5 million, an extraordinary figure for a Thursday and one usually associated with $100-million-plus blockbusters. “Exceeding all expectations is the best way to open any film,” Warner Bros. distribution chief Dan Fellman told the Hollywood Reporter. “Having $14.2 million in the bank at the start of a long holiday weekend is even better.” Box office forecasters are now predicting that by the time the Memorial Day holiday ends on Monday, the film will have earned $75 million. That’s about twice what the movie adaptation of the videogame Prince of Persia: The Sands of Time, starring Jake Gyllenhaal and produced by Jerry Bruckheimer, is expected to take in. Today’s Los Angeles Times reported that Disney expects the film to perform more strongly abroad, but its hopes may have been dimmed by a ho-hum opening in 19 countries last week where it took in just $18 million. That could represent a huge hit to Disney, which reportedly shelled out nearly $200 million to produce the film. A big question mark appears to be hovering over Paramount/DreamWorks Animation’s second week of Shrek Forever After. The film opened below expectations last weekend, with several analysts suggesting that the hefty 3D surcharges may have discouraged family audiences. But family films ordinarily perform well on holiday weekends, and families may simply have been awaiting the long weekend before making the return visit with Shrek.