NASCAR 400 TO BE TELEVISED IN 3D

There will probably be more people watching the July 3 NASCAR 400 in the stands at the Daytona International Speedway than watching it on the handful of 3D sets currently in consumers’ homes, but TNT said Monday that it was not undertaking the 3D telecast for the ratings but for “the experience.” In an interview with the Daytona Beach News-Journal, a TNT spokesperson acknowledged Monday that the 3D telecast would only be seen by an audience “in the tens of thousands,” but, the spokesperson said, “This is much like the first HD broadcast audience.” And Jay Abraham, COO of NASCAR Media Group, said in a statement, “Our fans have been asking us about 3D for several months so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.” The telecast is being carried exclusively by DirecTV’s 3D channel.