Friday, August 7, 2020

NBC REPORTS STRONG UPFRONT SALES

June 11, 2010 by · Leave a Comment 

NBC on Thursday completed its upfront sales for the fall season. Trade reports were at odds over the estimated receipts for its broadcast and cable networks, but even a lowball estimate that they were flat with last year would suggest a huge improvement, inasmuch as last year the company grossed more than $1 billion on its Olympics coverage alone. Each of the networks reportedly was able to up their rates during the upfronts by about 7-9 percent, the trade reports indicated.