Friday, February 26, 2021

OLD SPICE SPOT WINS TOP PRIZE AT CANNES AD FESTIVAL

June 28, 2010 by · 1 Comment 

A TV commercial for Procter and Gamble’s Old Spice, titled “The Man Your Man Could Smell Like,” from Portland, OR-based Wieden+Kennedy won the coveted Grand Prix in the film category at the Cannes Lions International Advertising Festival on Saturday. The ad was selected from 3,191 entries in the film category, which had been pared down to 362 by the time the jury began its considerations. The 30-second ad, which consists of a single tracking shot, had already been a hit during this year’s Super Bowl and has been viewed more than 11 million times on YouTube (there’s even a 20-minute “making of” film about it on the video site), received much praise from jury President Mark Tutssel, who is global chief creative officer at the Leo Burnett Worldwide ad agency. “It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture,” he said.