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September 21, 2010 by · Leave a Comment 

Despite massive promotion — most of it free, thanks to the Internet — Casey Affleck’s I’m Still Here, about Joaquin Phoenix’s supposed transition from movie star to rap wannabe, has turned out to be a flop. In its second week, the film, released by Magnolia films as a documentary, earned $113,333 in 120 theaters, or just $944 per theater. Its two-week total stands at $259,290. Late last week, Affleck acknowledged that the movie was a hoax. So far, there has been no comment from Phoenix, although he is slated to appear on The Tonight Show with Jay Leno tonight and Late Show with David Letterman on Thursday. (Last week, Bill Sheft, a writer on the Letterman show, told the Indianapolis alternative newspaper Nuvo that Letterman was in on the hoax when Phoenix appeared on his show. “Dave loves that. He had a ball,” Sheft said. “He likes anything that’s good television, and he knew that’s good television.”)