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September 14, 2010 by · Leave a Comment 

Ending an 80-year struggle to supplant Daily Variety as the trade paper of record for the entertainment industry, The Hollywood Reporter will become a weekly print magazine next month, featuring a mix of “analytical” and feature articles and photo spreads, accompanied by a daily digital publication in PDF format, the New York Times reported today (Tuesday). Richard Beckman, chief executive of THR’s parent company, e5 Global Media, told the newspaper, “We’re not going to be a product that purely strokes the industry because the industry won’t respect that.” Indeed, the Times noted, in recent weeks the Reporter has already published articles that have led to threatened lawsuits by members of the industry. “I guess it shakes the system out here that a so-called trade would dare to break news that wasn’t spoon fed,” editorial director Janice Min (who reportedly was brought aboard for an annual salary of $2 million) told the Times. “Well, people had better get used to it.” The Reporter, whose editorial ranks have been decimated in recent years, is expected to see it grow by about 50 percent, according to the Times, while its website is being redesigned at a cost of several million dollars. Beckman says that he is looking to cover the costs of the overhaul by attracting “influencers,” those he described as opinion leaders, early adopters and taste makers who set consumer trends.