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September 29, 2010 by · Leave a Comment 

Harkins Theaters, a 30-theater chain operating in five states, mostly in the Southwest, has initiated a campaign to halt texting during movie screenings. It has begun replacing movie posters in its theater lobbies with signs emblazoned “NTDM,” which stands for “No Texting During Movies.” A writer on the blog remarked on Tuesday, “They’ve been asking us not to talk during movies and to take our trash with us for years now, and you can see how much good that’s done.” A local TV station in Phoenix sampling reaction by moviegoers got mixed results. Older moviegoers welcomed the theater’s campaign, but younger ones, for the most part, did not. One remarked, “You can’t stop it, good luck! What are you going to do, pull the phone out of your pocket when you’re walking in?”