Tuesday, March 2, 2021

TV VIEWERS RISING EARLIER — MUCH EARLIER

September 1, 2010 by · Leave a Comment 

The number of households that have a TV set turned on at 4:30 a.m. has doubled since 1995 — to 16 percent from 8 percent, encouraging local television stations to add predawn newscasts to their schedules in several major markets, the New York Times reported today (Wednesday). The newspaper, which did not cite sources for its figures, noted that although in general TV newscasts draw older viewers, in New York City, the percentage of younger viewers watching between 3:00 and 5:00 a.m. is higher than at any other time of the day. In New York, the Times reported, three stations already air newscasts at 4:30 a.m., with two others due to launch 4:30 a.m. newscasts this month. In Los Angeles, six stations currently air local news at 4:30, while a seventh is due to begin doing so next week. Because of recession-dictated cutbacks the stations are not adding additional staff. “They are trying to produce more news with fewer people,” the Times observed.