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October 18, 2010 by · Leave a Comment 

Jackass 3D may have grossed out the critics, but it also outgrossed every other movie at the box office over the weekend as it piled up an estimated $50 million, the most ever earned for a September-October debut. Only one other film even came close — 2003’s Scary Movie 3, which earned $48.1 million. (Some analysts suggested that Jackass 3D’s results for Sunday may have been overestimated, noting that R-rated films ordinarily take a big hit at the box office on Sundays, when actual results are not available. On the other hand, no one expected the film to sell as many tickets on Friday and Saturday as it did. Analysts also pointed out that Scary Movie 3 actually outsold Jackass 3D when the rise in ticket prices since 2003 and the 3D surcharge are factored in.) Coming in second was RED, the latest comedy thriller featuring aging onetime action stars — this one headed by Bruce Willis. It earned about $22.5 million — at the high end of predictions. Meanwhile, The Social Network slipped to third place after holding on to the championship over the previous two weeks. But its estimated gross of $11 million — just 29 percent below last weekend’s earnings — also topped forecasts and brought its total after three weekends to a stand-out $63.1 million. In limited release, Clint Eastwood’s Hereafter earned a solid $231,000 at six theaters, auguring well for a big turnout next weekend when it expands nationwide.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo:
1. Jackass 3D, $50 million; 2. RED, $22.5 million; 3. The Social Network, $11 million; 4. Secretariat, $9.5 million; 5. Life as We Know It, $9.2 million; 6. Legend of the Guardians: The Owls of Ga’Hoole, $4.2 million; 7. The Town, $4 million; 8. My Soul to Take, $3.2 million; 9. Easy A, $2.7 million; 10. Wall Street: Money Never Sleeps, $2.4 million.

1. Jackass 3D, $50,353,641
2. RED, $21,761,408
3. The Social Network, $10,317,395
4. Secetariat, $9,318,886
5. Life as We Know It, $8,955,409