Thursday, June 4, 2020

MONDAY NIGHT FOOTBALL GOING MOBILE

October 26, 2010 by · Leave a Comment 

In a controversial move, ESPN is making its Monday Night Football telecasts available live online to anyone who can prove they’re a Time Warner Cable subscriber. In reporting the move, today’s (Tuesday) Wall Street Journal observed that broadcast and cable networks have rarely put their programs online at the same time they are broadcast “and doing so with one of the most popular cable networks and live sports programming — the best source of high audience ratings for TV — offers a high-profile stage for a risky experiment.” Bob Bowman, the head of Major League Baseball’s digital media unit, said he believes ESPN’s plan to allow five users to access its broadcasts online using the same account will lead to password-sharing among many non-subscribers. But Melinda Witmer, chief programming officer for Time Warner Cable, insisted that people in the households it serves can be in various places at the same time. The ESPN simulcasts, she told the Journal, “will demonstrate that the Internet can be used productively for live sports programming in a way that benefits both distributors and content providers.”