Sunday, October 17, 2021

CONAN’S BIG RATINGS: HOW LONG WILL THEY LAST?

November 10, 2010 by · Leave a Comment 

It wasn’t the 10.3 million who tuned in for his swan song on NBC’s Tonight show last January or the 9.2 million who tuned in for his debut on that show the previous June, but the 4.2 million viewers who watched Monday night’s premiere of Conan were a whole lot more than those who watched any of the other late-night shows that night, and bested his 2.6 million average when he hosted the Tonight show. The question now is how many viewers will he be able to retain after the curiosity factor is no longer in play? And how fractured will the ratings become for the other late-night shows? Actually, ratings for the Tonight Show on NBC and Late Show on CBS appeared relatively unaffected by the Conan debut, with the former attracting 3.5 million viewers and the latter, 3.4 million. Each show has been averaging about 100,000 more viewers this season. Hardest hit was Comedy Central’s The Daily Show with Jon Stewart whose audience fell to 1.3 million from 1.9 million a week earlier (a figure no doubt boosted then by his Washington rally the previous weekend). On the other hand Conan‘s debut lifted the ratings for George Lopez Tonight, even though that show was bumped to midnight. It recorded 1.35 million viewers, and also bested the Comedy Central competition.