Friday, December 9, 2022


November 23, 2010 by · 4 Comments 

The president of the National Association of Theatre Owners is urging motion picture producers and distributors not to shy away from films that have been designated NC-17 by the MPAA ratings board. In an interview with USA Today, John Fithian disputed the widespread notion that theater owners will refuse to screen movies with the adult rating. “It’s an industry myth,” he told the newspaper. “It’s not difficult to get an NC-17 film in theaters if it has commercial viability.” Fithian in fact criticized filmmakers who trim their films after receiving the rating, then resubmit them in hopes of getting an R, thereby making the R rating broader than it ought to be. “We think [NC-17] ought to be used,” he said. “There have just never been enough [NC-17 movies released] to prove it’s viable.” Fithian’s comments came as The Weinstein Co. reportedly is debating whether to cut its critically praised Blue Valentine after the ratings board handed it an NC-17 rating. The film is due to be released on Dec. 31.