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November 16, 2010 by · Leave a Comment 

The season finale of Simon Cowell’s The X Factor on Britain’s ITV commercial network is shaping up to become Britain’s equivalent to America’s Super Bowl, with 30-second commercials selling for about $350,000 each, the London Financial Times observed today (Tuesday). Phil Hall, head of TV at ad agency Mediacom, told the newspaper, “The World Cup will actually get you a slightly bigger audience, but in terms of families all sitting around together glued to TV — the advertiser’s dream — The X Factor is probably better . . . And unlike the World Cup, it happens every year.” It also happens at the peak of the holiday shopping season, this year on the weekend of December 11 and 12.