NBC HARDEST HIT BY EASTERN SNOWSTORM
December 27, 2010 by admin · Leave a Comment
Without Sunday Night Football on its schedule, NBC fell from first to last place in the Sunday primetime ratings. Because of the NFL’s decision to move the scheduled Sunday Night Football game to Tuesday on account of blizzard conditions in Philadelphia, the network extended Football Night in America to two hours. But without a game to lead into, the sports talk show attracted an average of only 4.85 million viewers. FNA had been averaging 8.4 million through its first 15 weeks, up 14 percent from last year’s average of 7.4 million. NBC filled the 9:00 p.m. hour with a rerun of its summer game show Minute to Win It, which averaged 4.34 million viewers, and its 10:00 p.m. hour with a rerun of Law & Order: SVU, which averaged just 3.76 million. CBS, which aired a full schedule of reruns except for 60 Minutes at 7:00 p.m., won the night in total viewers — 8.59 million of them. But Fox, which recorded 19.11 million viewers for its NFL overrun at 7:00, was the top choice of 18-49-year-olds. ABC also managed to draw decent ratings with its traditional post-holiday airing of The Sound of Music, which averaged 6.24 million viewers.