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December 2, 2010 by · Leave a Comment 

In its latest effort to beef up its streaming service, Netflix is making a direct approach to TV studios, offering them $70,000 to $100,000 for the right to stream a single episode of a current primetime show shortly after it airs, the New York Post reported today (Thursday), citing a person familiar with the matter. Netflix declined comment. The newspaper observed that the approach — to the studios that produce the shows, rather than the networks that are airing them — is likely to create friction between the studios and the networks. An executive familiar with the talks told the Post: “There are no agreements [on control of streaming rights], but I think it will trend toward the networks being in charge of selling in-season in first run, and beyond that, the studio.” The report comes at the same time that Netflix announced that it had signed a deal with independent studio FilmDistrict for rights to stream its movies shortly after they close their theatrical run in what is called the pay-TV window.