Wednesday, April 21, 2021

TURN DOWN THE TV ADS, CONGRESS ORDERS

December 3, 2010 by · 1 Comment 

Rep. Anna Eshoo

After decades of complaints and foot-dragging by the Federal Communications Commission, Congress took matters into its own hands Thursday and passed the so-called CALM act (Commercial Advertisement Loudness Mitigation), which requires that commercials be played at the same decibel level as the programs in which they are broadcast. After having already passed the Senate, the bill was approved by the House and sent to President Obama for his signature — one of the few recent bills to receive widespread bipartisan support. California Congresswoman Anna Eshoo, who authored the bill, said in a statement, that as a result of its passage, “consumers will no longer have to experience being blasted at — it’s a simple fix to a huge nuisance.”