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January 3, 2011 by · Leave a Comment 

Fewer movie tickets were sold in 2010 than in any year since 1996, veteran box-office tracker Paul Dergarabedian said Sunday. Attendance dropped 5.4 percent from last year, the worst drop since 2005, when it dropped 8.1 percent, he noted. Total receipts however, were only slightly below last year, due in large part to 3D surcharges, which boosted the average ticket price to $7.85, up from $7.46 in 2009 — making it the biggest jump in ticket prices in any single year ever. On the other hand, ticket sales soared overseas. Box Office magazine said on Friday that the six major U.S. studios saw their foreign grosses rise 20 percent from 2009, led by Warner Bros. with $2.92 billion in overseas ticket sales. And IMAX said today (Monday) that it had a banner year with its digitally remastered films taking in a record $546 million for the year, more than twice 2009’s $270 million. In addition, the company said that it earned $41 million from its original documenaries, Hubble 3D, Under the Sea 3D and Deep Sea 3D.