Saturday, February 23, 2019

ADVERTISERS FLEEING MTV’S SKINS

January 24, 2011 by · 3 Comments 

Fans of MTV’s racy new series Skins likely thought that advertisers Taco Bell, General Motors and Wrigley were mighty, well, thinskinned for knuckling under to pressure from the Parents Television Council, which has launched a campaign to encourage followers not to buy products from sponsors of the show. In a statement on Friday, the PTC accused advertisers of “glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content.” On Sunday, it applauded Wrigley for becoming the latest advertiser to pull out of the show, saying, “At the end of the day, it is the flow of advertising dollars — or lack thereof — that decides which programs are delivered into the nation’s living rooms. and we thank Wrigley for making a socially responsible decision.” The group has also demanded that authorities look into the possibility that the show violates child-pornography statutes.