Tuesday, December 1, 2020

NBC’S PHEASANT UNDER GLASS?

January 28, 2011 by · 1 Comment 

Employees of NBC, Universal Studios, and their affiliated companies received a gift package when they arrived for work on Thursday, a day before Comcast takes over control of their professional lives. The package included a coffee-table book describing the history of the companies, a letter from the new CEO Steve Burke forecasting that NBCUniversal would become “the greatest media company in the world,” passes to the Universal Studios theme park, and — last but not least — 25 shares of Comcast stock, worth nearly $600. The package provoked much discussion among employees about what was conspicuously not included — the NBC peacock, a company symbol since 1956. It was replaced by the two words NBC Universal compressed into NBCUniversal. At a company “town hall” meeting, NBC News anchor Brian Williams asked Burke about the peacock’s disappearance. Burke replied: “Today we rolled out a new corporate logo, which is actually going to be used in a very limited way for corporate things. … The consumer’s not really going to see this logo.”