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PENTHOUSE SAYS IT WILL LAUNCH WORLD’S FIRST 3D CHANNEL

January 10, 2011 by · Leave a Comment 

Sales of 3D television sets turned out to be disappointing over the holiday shopping period, largely, analysts said, because of the dearth of content on cable channels and of available discs at video stores. But now Penthouse is claiming that it is about to launch the first full-time channel devoted entirely to 3D programming — albeit “adult” programming. The soft-porn publisher said it plans to launch Penthouse 3D Channel in the second quarter of this year, with new programs shot in 3D and high definition. “We started shooting in 3D this past summer, and have significantly invested to perfect 3D production quality,” said Marc Bell, CEO of Penthouse owner FriendFinder Networks. “Consumer excitement for 3D content is high, and Penthouse is the one studio that can rely on its broad expertise to deliver 3D in a manner unmatched by any other branded entertainment company.”