Sunday, January 17, 2021

WILL SKINS CONTROVERSY PRODUCE BIGGER RATINGS?

January 25, 2011 by · Leave a Comment 

Even as two more advertisers — Subway and Schick — announced on Monday that they have asked MTV not to allow their commercials to appear on the racy new teen drama Skins, the show’s creator, Brian Elsley, was calling it a “rather old fashioned” series that forthrightly “deals with relationships, parents, death, illness, mental health issues, the consequences of drug use and sexual activity.” He added in a statement to MTV News that the principal difference is that Skins approaches those issues “from the point of view of the many young people who write the show and has a very straightforward approach to their experiences; it tries to tell the truth. Sometimes that truth can be a little painful to adults and parents.” But Dan Isett, director of public policy for the Parents Television Council, the group that has organized a protest campaign against the show, told Advertising Age that the show is “replete with all sorts of problematic and offensive content like illegal drug use, illegal activity, foul language and essentially nonstop sexual content.” In a separate interview with Daily Variety, Isett said that he is not concerned that the controversy that the PTC has generated over the show will only serve to boost its ratings. “My personal take is that you can’t combat something like this by not talking about it,” he said.