Saturday, December 14, 2019

OSCAR RATINGS: THIRD WORST IN HISTORY

February 28, 2011 by · 2 Comments 

Sunday night’s Oscar awards telecast, which was supposed to put new life into the telecast and boost its audience, did just the opposite, according to preliminary Nielsen ratings released today (Monday). It bombed — by Oscar standards. The primetime portion of the telecast was watched by an average of 33 million viewers. Only two Oscar telecasts have drawn fewer viewers — the 2008 telecast, won by No Country for Old Men and hosted by Jon Stewart, which attracted 32 million, and the 2003 telecast, won by Chicago and hosted by Steve Martin, which attracted 33 million. Last year’s telecast, won by The Hurt Locker (but with the popular Avatar dominating the nominations) registered 41.7 million viewers, the best showing since 2004, when the winner was The Lord of the Rings: The Return of the King and the host was Billy Crystal. Final figures are due to be released later today (Monday).
UPDATE: ABC, citing Nielsen’s “Fast National” ratings, claimed late this morning (Monday) that its Oscar telecast attracted an average audience of 37.6 million total viewers.