Monday, September 23, 2019

BOX OFFICE REMAINS IN DOLDRUMS

March 8, 2011 by · Leave a Comment 

The domestic box office remained sluggish as it entered March with only a single weekend of the year performing better than last year — and that was the Presidents Day weekend, which occurred one week later than Presidents Day weekend in 2010. Last weekend, the top 12 movies earned a combined $121.14 million — only slightly more than the No. 1 film, Alice in Wonderland, earned all on its own during the comparable weekend a year ago ($116 million). By comparison, the top film this weekend, Paramount’s animated Rango, earned $38.1 million. The Adjustment Bureau opened in second place with $21.2 million — at the high end of forecasts. In third place Beastly proved to be something of a beauty for CBS Films, which has struggled since its launch in 2007. The film, starring Alex Pettyfer and Vanessa Hudgens, earned $9.9 million; it reportedly cost only $16 million to make. But a fourth new film, Take Me Home Tonight, which was completed in the same year that CBS Films was launched, found few takers, winding up in 12th place with just $3.5 million. Two holdover movies, Hall Pass and Just Go With It, experienced moderate declines below 40 percent, coming in at No. 4 and No. 5 respectively.


The top ten films over the weekend, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date):

1. Rango, Paramount, $38,079,323, (New); 2. The Adjustment Bureau, Universal, $21,157,730, (New); 3. Beastly, CBS Films, $9,851,102, 1 Ws. (New); 4. Hall Pass, Warner Bros., $8,861,053, 2 Wks. ($26,846,808); 5. Gnomeo & Juliet, Disney, $7,240,315, 4 Wks. ($84,022,325); 6. Unknown, Warner Bros., $6,520,232, 3 Wks. ($53,029,496); 7. Just Go With It, Sony, $6,431,246, 4 Wks. ($88,131,316); 8. The King’s Speech, Weinstein Co. $6,230,227, 15 Wks. ($123,546,104); 9. I Am Number Four, Disney, $5,750,190, 3 Wks. ($46,488,606); 10. Justin Bieber: Never Say Never, Paramount, $4,277,128, 4 Wks. ($68,828,539).