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DISNEY TESTING PREMIUM VOD IN PORTUGAL

March 9, 2011 by · Leave a Comment 

Disney has gone to Portugal to test so-called premium video-on-demand, offering its hit Tangled on a cable system six weeks after its theatrical debut in that country. The test was conducted in Portugal presumably because the cable company that offered the film and Disney’s theatrical distributor are corporate siblings. In the U.S., some film chains have threatened to refuse to run films that have a shorter window than three months. According to today’s (Wednesday) Hollywood Reporter, the premium video-on-demand test was not a success. (Disney declined to discuss the results.) The film was offered for 24.99 euros (US$32.73), about the price of four theater tickets. That price was apparently too steep, since fewer than 1,000 people in the country were willing to pay that amount, presumably opting to wait another six weeks for it to appear at a local kiosk.