Friday, March 5, 2021

FOX BUSINESS NETWORK TO BE RATED

March 24, 2011 by · Leave a Comment 

Until now, the number of viewers tuning in to the Fox Business Network was anyone’s guess, since News Corp had decided early on that it would build the network’s audience before letting it loose to compete in the ratings race with the likes of the other principal business channels, CNBC and Bloomberg Business. But according to a statement released on Wednesday, FBN will begin to be rated by Nielsen beginning next Monday, March 28. In the statement, FBN sales chief Paul Rittenberg said, “As we enter into the new upfront season and continue to expand both our base of advertisers and network distribution, we felt it was the appropriate time to make our ratings fully available.” First overnight audience numbers for the channel, which launched in October 2007, are due to be disclosed on March 29.