Tuesday, September 27, 2022


March 23, 2011 by · Leave a Comment 

As usual, the annual return of Daylight Saving Time depressed ratings for most shows in general and those airing at 8:00 p.m. in particular. (Fox’s Glee, for example, saw its viewership decline by 700,000 from the previous week.) ABC was an exception, however, thanks primarily to the season finale of ABC’s The Bachelor. While they may have seen their numbers drop 15 percent from a year ago, The Bachelor and The Bachelor: After the Final Rose were the two top-rated TV shows of the week after Fox’s American Idol. The nightly newscasts also took a hit from Daylight Saving Time. Despite continued coverage of the Japanese disasters and the tumult in Libya, ratings fell significantly from the previous week. NBC Nightly News with Brian Williams continued to lead with 9.14 million viewers. ABC World News with Diane Sawyer remained in second place with 7.95 million viewers, while the CBS Evening News with Katie Couric trailed with 5.99 million viewers. Overall, CBS remained the most-watched network among total adults, finishing the week with an average 6.7 rating and a 12 share. Fox placed second with a 5.5/9. NBC moved into third place with a 3.9/7, edging out ABC, which, despite its Bachelor success, ranked fourth for the week with an average 3.5/6.

The top ten shows of the week according to Nielsen Research:

1. American Idol (Wednesday), Fox, 12.9/21; 2. American Idol (Thursday), Fox, 11.2/20; 3. The Bachelor: After the Final Rose, ABC, 8.8/15; 4. The Bachelor, ABC, 8.7/14; 5. Criminal Minds, CBS, 8.3/13; 6. NCIS, CBS, 8.0/13; 7. NCIS: Los Angeles, CBS, 7.8/13; 8. 60 Minutes, CBS, 7.5/13; 9. Bones, Fox, 7.0/12; 10. Undercover Boss, CBS, 6.9/11.