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March 19, 2011 by · Leave a Comment 

Online movie rental company Netflix, which has been increasingly aiming to become more “TV-like” by phasing out mail deliveries and emphasizing its ability to stream films and TV shows online, may acquire an original series, House of Cards, directed by David Fincher and starring Kevin Spacey. According to, the Netflix deal, involving 26 episodes over two seasons, is valued at more than $100 million, or nearly $4 million per episode. Commenting on the potential deal, which has not been officially confirmed, today’s (Wednesday) New York Times observed, “Picking up the exclusive rights to a television show would effectively make Netflix a network similar to ABC or HBO and would underscore just how disruptive the company has become to the media business.” Meanwhile, research firm NPD Group released new data on Tuesday indicating that Netflix accounted for 61 percent of movies downloaded or streamed between January and February — more than all of its competitors combined.

UPDATE: Netflix confirmed late Friday (3/18) that it has acquired House of Cards, which it will begin streaming in 2012.