Wednesday, September 18, 2019

MORGAN SAYS HE NEEDS SIX MONTHS TO A YEAR TO PROVE HIMSELF

April 27, 2011 by · Leave a Comment 

Piers Morgan, who replaced Larry King in CNN’s primetime lineup, has defended himself against growing criticism from TV columnists, who cite his ratings tailspin in their frequent predictions that his tenure at the cable news network will be shortlived. “This is a long-term game, and CNN looks at the big picture,” Morgan told the London Independent. “And I’ve always said: judge me by how we settle down in between six months to a year.” But several observers note that Morgan is losing far more viewers than he’s gaining. Robert Thompson, the much-quoted professor of television and the popular culture at Syracuse University, told the Independent that Morgan “has no base. … Some nights he does OK, but on others he’s in fourth place. That suggests people are watching his show for guests and not for him, and that’s a problem.” On Tuesday, Nielsen Research said that during the March-April period Piers Morgan Tonight had its worst ratings since last year’s launch.