Thursday, September 19, 2019

HOLIDAY BOX OFFICE LIKELY TO SET A RECORD

May 26, 2011 by · Leave a Comment 

The Memorial Day weekend, which for Hollywood officially starts today (Thursday) and concludes on Monday, is expected to be memorable, with Warner Bros.’ R-rated The Hangover II pulling in one camp of moviegoers and the family film Kung Fu Panda 2 pulling in another. Warner Bros. has high hopes for its latest Hangover, which it has been promoting like a tentpole release. (At the Cannes Film Festival there were as many posters on display for the movie — which wasn’t shown at the festival — as there were for any festival entry. Oddly, it’s being released in France under the title Very Bad Trip — printed in English.) “There is enormous pent-up demand to see this film, and the 18-to-35 demo is going to come charging through the door,” Warner Bros. distribution chief Dan Fellman told the Hollywood Reporter. “Thursday and Friday,” he predicted, “will be extremely strong.” He’s estimating that the film will earn more than $100 million over the five-day holiday. Paramount is being a bit more conservative about the prospects of its DreamWorks Animation feature, Kung Fu Panda. It’s figuring that it will earn $70 million over the holiday. Commented today’s Los Angeles Times: “If both of the new releases deliver on the high end of expectations — and holdover Pirates of the Caribbean: On Stranger Tides doesn’t drop too drastically — this could become the highest-grossing Memorial Day weekend ever.”