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June 23, 2011 by · Leave a Comment 

A day after reports surfaced indicating that Yahoo! may have made an unsolicited bid for the video website Hulu, the Los Angeles Times reported today (Thursday) that Hulu has hired Guggenheim Partners and Morgan Stanley to facilitate a sale. Citing people familiar with the matter, the Times said that disagreements between the owners of Hulu — Comcast/NBC, Disney/ABC, News Corp/Fox, and Providence Equity Partners — and Hulu executives over such things as the number of commercials to be included in the programs and the price of subscriptions to the Hulu Plus service set the stage for the sale. Such a sale would be contingent on the new owners being able to reach an agreement with the current owners to continue to keep content flowing to the service.