Monday, September 23, 2019

NBC HAS SUPER PLANS FOR THE VOICE

June 1, 2011 by · Leave a Comment 

Recognizing that it only takes one or two big hits to transform a network from a loser to a contender, NBC has decided to give The Voice, its best shot for a ratings comeback, the coveted time period following the Feb. 5 Super Bowl, which it has the rights to televise in 2012. That is, if there is a Super Bowl next year. A labor dispute between team owners and players threatens to shut down the entire NFL season this year. The Voice debuted strongly in April but, against potent competition, has been losing viewers in recent weeks. NBC did not indicate whether it intends to launch the show’s second season with the Super Bowl episode. In a statement, NBC Entertainment Chairman Robert Greenblatt said, “There is no better showcase on television than to follow the Super Bowl, and we believe The Voice is deserving of such high-profile exposure.”