Tuesday, September 21, 2021

NBC WINS OLYMPICS — THROUGH 2020

June 7, 2011 by · Leave a Comment 

In a surprise announcement, the International Olympic Committee said today (Tuesday) that NBC has won U.S. rights to broadcast the next four Olympic Games. The network had been vying against Fox and ABC/ESPN and had been considered an unlikely prospect to win out. Its rivals had promised more live broadcasts, and NBC for the first time was not being represented at the bargaining table by Dick Ebersol, largely regarded as the most practiced Olympics negotiator and the man usually more willing than most to write gigantic checks to the Olympics organization. Terms of the new deal were not disclosed. It includes rights to the 2014 Winter Games in Sochi, Russia and the 2016 Summer Games in Rio. It also includes rights to the 2018 Winter Olympics and the 2020 Summer Games whose locations have not yet been selected. In its report, the New York Times observed that the NBC “victory was a sign that Comcast [which now controls NBC] saw the value of continuing the relationship with the Olympics, with its powerful impact in prime time.”