Friday, February 26, 2021

STUDY: MILLIONS CUTTING THE CORD

July 21, 2011 by · 3 Comments 

By the end of this year, 4.5 million U.S. households will have dumped their satellite and cable subscriptions and opted instead for video content available over the Internet, according to a study by SNL Kagan. While that amounts to only 4 percent of American homes, that figure is due to rise to 7 percent (8.6 million) in 2013 and nearly 10 percent (12.1 million) by 2015, the study said. Even though such cord cutting seems relatively modest for a four-year period and “could be dismissed as evidence of a lack of momentum behind cord cutting, the Kagan report said, “the 4.5 million households it represents are not inconsequential, particularly in light of the basic subscriber declines for the cable industry.”