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July 28, 2011 by · Leave a Comment 

Hoping to provide a wider release for the films that are screened at the Sundance Film Festival, the Sundance Institute on Wednesday unveiled a new program that will help filmmakers sell and/or rent their movies via the major video websites, including iTunes, YouTube, Hulu, and its own SundanceNow. Sundance will act as the agent for the filmmakers with those websites but will not seek to profit from any deals, the Institute indicated, although it will presumably take a small lice of the profits to cover its costs. Keri Putnam, the institute’s executive director, told today’s (Thursday) Los Angeles Times that the program was conceived because “many of the films that we support are not finding conventional distriubtion” — largely because their directors need help in that regard.