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August 15, 2011 by · Leave a Comment 

Hollywood studios, which for years have been stymied in their efforts to find a market for their movies and television shows in China, may have found a back-door entryway: the Internet. Vincent Tao, CEO of the video website China PPLive, told today’s (Monday) edition of the English-language Shanghai Daily, “We want to introduce a lot of [Hollywood] movie content and we need to get permits, but the online permits are much more flexible than the theater quotas.” Presently, only 20 foreign films are permitted to be screened annually in Chinese theaters. China’s Youku video site has already made deals with Warner Bros. and Disney to stream hundreds of television episodes online. Mark Natkin, managing director of Beijing-based Marbridge Consulting, told the newspaper, “Major Hollywood studios have struggled to find a viable business model in the China market and cooperating with China’s online video sites for paid viewing of their content finally gives them a way to make money here.”