Sunday, October 20, 2019

THE HELP MAY NEED NONE TO LEAD BOX OFFICE

August 19, 2011 by · Leave a Comment 

After being edged out by Rise of the Planet of the Apes at the box office last weekend, DreamWorks’s The Help took the lead during the midweek, earning $11.8 million between Monday and Wednesday versus $9.6 million for Apes. It also received an A+ rating from moviegoers, according to market research firm CinemaScore. Now some box-office pundits are now predicting it will also hold off four films debuting this weekend and capture the No. 1 position in its second week. Leading the field is Conan the Barbarian, but, said today’s (Friday) Los Angeles Times, “even the sword-wielding brute may not have enough strength to conquer The Help.” Daily Variety concluded that the movie “could feasibly beat the openers if it holds with a drop in the 30-35-percent range — a likely outcome given the pic’s vibrant word of mouth.” And the Hollywood Reporter observed, “Surprisingly, odds are on The Help to beat them all and come in No. 1.” The other three entrants into the box-office contest this weekend are the horror flick Fight Night; the kids’ movie Spy Kids: All the Time in the World in 4D; and the romantic drama One Day. All in all, the forecasters, who have had something less than a sterling record in recent weeks, are predicting a close race.

UPDATE: The Help took an early lead at the box office on Friday with a solid $5.8 million and appears certain to remain in front through Sunday, with a three-day total of $18-20 million. Rise of the Planet of the Apes remained in second place with ticket sales of about $4.7 million There was a bunch-up among the three contenders for third place, with Spy Kids in 4D leading the field with about $4 million.