ABC TOPS AMONG AFFLUENT VIEWERS
During the first week of the new season, CBS may have come out ahead in the ratings as the most-watched network among total adults and Fox as the most-watched among the key 18-49 demographic, but ABC wants it known that it came out on top among affluent viewers. Among adults 18-49 with incomes of $100,000 or more, CBS actually had the top-rated show of the week, Two and a Half Men. (It also led in every other ratings category.) But ABC observed that it had the No. 2 show in that demographic (back-to-back airings of Modern Family episodes). Fox came in third, with Glee heading their list, while NBC trailed, with The Office its leading show among upscale viewers. (Sports programming was not included in the survey; if it had been, NBC’s Sunday Night Football would have landed near the top.) ABC also had plenty more to jaw about on Wednesday as first-day’s ratings for The Chew revealed that it was watched by more total viewers and women 18-49 than All My Children, the soap opera it replaced. Some 2.5 million viewers watched the daytime talk show’s premiere versus an average of 2.4 million for All My Children. Among women 18-49 The Chew attracted 590,000 versus 541,000 for Children.