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ANALYST: STARZ LIKELY TO REMAIN WITH NETFLIX

September 5, 2011 by · Leave a Comment 

Richard Greenfield

BTIG analyst Richard Greenfield has expressed doubt that Netflix’s deal with Starz Entertainment is as dead as each side has made it out to be. In a note to clients, Greenfield suggests that Starz executives misjudged Netflix’s need for their content. Reportedly Netflix had offered $300 million to retain the Starz package, which includes mostly content created by Sony/Columbia and Disney. Greenfield imagines two alternate scenarios — that Netflix will indeed walk away from Starz and use the money it saved to acquire a package from another pay-TV service such as HBO. Or that Starz will reconsider the Netflix offer. Greenfield asked, “Can anyone really pay Starz as much as Netflix is able to?”