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September 30, 2011 by · Leave a Comment 

Given its unpredicted success over the past two weeks, Disney is keeping The Lion King 3D in theaters this weekend, where it could very well retain its throne as the box-office leader for the third weekend in a row. Originally, the studio had planned to give the 1994 movie a two-week revival, primarily to help market the Blu-ray disc version due to be released next Tuesday. But as of Wednesday of this week the film had raked in $66.4 million at the box office, bringing its domestic lifetime gross to $395 million. It will have no difficulty crossing the $400-million mark before the weekend is over. The film faces challenges from four new flicks and two strong holdovers, none of which is expected to perform strongly. The newcomers are Summit’s 50/50, Fox’s What’s Your Number, Universal’s Dream House and TriStar’s Courageous. Of these, only 50/50 is likely to earn more than $15 million, according to box-office pundits. The two holdovers vying for attention are Sony’s Moneyball and Warner Bros.’ Dolphin Tale, both of which lost out to Lion King last weekend and have been running behind during mid-week.