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USA NETWORK: BEST SUMMER RATINGS FOR CABLE EVER

September 16, 2011 by · 4 Comments 

The USA cable network clearly outshone NBC, its broadcast network sibling, over the summer as it not only drew more total viewers and households than any other cable network — but drew the most viewers on cable for any summer season ever. Among key demos, USA’s ratings were up 4 percent among 18-49-year-old viewers and up 6 percent among those 18-34. The Comcast-owned cable network was particularly aided by the solid performance of its Wednesday-night original-series hits Royal Pains and Necessary Roughness, which averaged 7.21 million viewers and 5.85 million viewers respectively.