NETFLIX STREAMERS MOSTLY WATCHING TV SHOWS
While most Netflix subscribers who use its traditional DVD-by-mail service rent movies, most of those who use its streaming service rent TV shows, the company’s chief content officer, Ted Sarandos, has told the MIPCOM conference in Cannes. Britain’s Guardian newspaper quoted Sarandos as saying at the conference that Netflix’s recent exclusive deals to stream Mad Men and acquire first-run rights to the TV series House of Cards and Lilyhammer might “be misperceived as Netflix giving up on movies, which it’s not. It’s just consumers saying what they want.” Another interpretation might be that consumers might be finding the availability of newer movies extremely limited on the streaming service. (They’ll be even more limited when those available via Netflix’s deal with Starz — principally recent movies from Disney and Sony — are withdrawn when the Starz contract expires in February.) Meanwhile Yahoo! has revamped its video site and given it a new name, Y Screen. Videos, ranging from short clips to full-length episodes are assembled under eight menu headings: Lifestyle, Sports, TV Shows, Movies, Comedy, News, Finance and Yahoo! Originals. The movie offerings consist of trailers for Real Steel, The Ides of March, 1911, Big Miracle, and The Human Centipede II, as well as clips from Happy Feet and Three Musketeers.