Tuesday, July 14, 2020

IMMORTALS KILLS AT WEEKEND BOX OFFICE

November 14, 2011 by · Leave a Comment 

There was a lot more life in Immortals than most box office pundits had expected. The swords-and-sandals epic that drew thumbs-down reviews from nearly every major newspaper critic, debuted with an estimated $32 million. Even Relativity Media, which produced it, had figured it would probably earn around $25 million for the three-day weekend. Those same pundits also underestimated the three-day pulling power of Adam Sandler’s Jack and Jill — and, for that matter, the ability of Sandler himself to draw big crowds. Sony’s PG-rated comedy opened in second place with a solid $26 million. Still, that figure was only $500,000 above the $25.5 million that Paramount/DreamWorks Animation’s Puss in Boots pulled in. (It was down just 23 percent from a week ago.) Final figures on Monday could see the second- and third-place finish order reverse. Universal’s Tower Heist dropped to fourth place after a week that saw its name frequently mentioned in stories about its director, Brett Ratner, and its star, Eddie Murphy, who dropped out of next year’s Oscar telecast following beyond-the-pale comments by Ratner about gays and his sex life. It was down a modest 45 percent from last weekend, reaffirming the old bromide that in Hollywood, any publicity is good publicity. Opening in fifth place was Warner Bros.’ biopic J. Edgar, which performed according to expectations — which weren’t high to begin with. The critically praised Clint Eastwood-directed film starring Leonardo DiCaprio as legendary FBI chief J. Edgar Hoover took in about $11.6 million, but it’s expected to have a long shelf life and to get a boost during awards season beginning next month.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo:
1. Immortals, $32 million; 2. Jack and Jill, $26 million; 3. Puss in Boots, $25.5 million; 4. Tower Heist, $13.2 million; 5. J. Edgar, $11.5 million; 6. A Very Harold & Kumar 3D Christmas, $5.9 million; 7. In Time, $4.2 million; 8. Paranormal Activity 3, $3.6 million; 9. Footloose, $2.7 million; 10. Real Steel, $2 million.

UPDATE
Final Figures for the Top Five Films

1. Immortals, $32,206,425
2. Jack and Jill, $25,003,575
3. Puss in Boots, $24,726,193
4. Tower Heist, $12,773,765
5. J. Edgar, $11,217,324