Monday, October 26, 2020

NBC UNDER COMCAST: ITS WOES WORSEN

November 8, 2011 by · 2 Comments 

Despite cleaning out NBC’s old management, increasing the budget for fall shows, and introducing some costly new shows supported by equally costly marketing, Comcast, which now controls the network, not only hasn’t seen ratings for the network improve, it has seen them grow worse, the New York Times observed today (Tuesday). “While every other network has generated a new hit, NBC, which needs hits the most, has not,” the newspaper added. Moreover, the shows that generated the highest ratings last season, including The Office, Law & Order: Special Victims Unit, and The Biggest Loser are down from last season. The Times cited at length the advice to NBC programmers from Susan Lyne, who, with Lloyd Braun, helped revive the fortunes of ABC when it was also in the cellar a decade ago. She suggested that instead of attempting to develop numerous shows, an all-out effort should be made to develop just one hit — in order to “get people back into the nest.” Cable networks, she noted, have been able to capitalize on that strategy. “You find that one piece of programming and you stick with it,” Lyne said. “You make sure it’s good, that you genuinely believe in it, and you just keep running it until it finds an audience. Once you’ve got that building block, you keep adding to it.”