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VIDEO OUTLETS TOUCHED BY POTTER’S MAGIC

November 17, 2011 by · Leave a Comment 

Call it Harry Potter week at the video stores. Not only did <em>Harry Potter and the Deathly Hallows — Part 2,</em> the final installment of the boy-wizard series, debut in first place on the Nielsen VideoScan First Alert charts, but the other seven Potter movies also reappeared in the top 20. In fact, <em>Home Media </em>magazine observed, the eight Potter films accounted for more than two thirds of all DVDs and 73.3 percent of all the Blu-ray Disc sales. The biggest seller among the oldies as <em>Deathly Hallows — Part 1, </em>the companion piece to this production. None of those movies made the upper echelons of <em>Home Media </em>magazine’s rental charts, however, since Warner Bros. does not provide discounted copies to the major videodisc renters, Netflix and Red Box, until 28 days after the movie goes on sale at retailers. The most-rented movie remained <em>Captain America: The First Avenger</em> — for the third straight week.