Sunday, October 26, 2014

BROADCAST NETS DOWN, CABLE UP IN 2011

December 16, 2011 by · 1 Comment 

The major broadcast networks continued to see an erosion of their audiences in 2011, while cable networks saw theirs expand, according to TVbytheNumbers.com. The website said on Thursday that while ABC, CBS, Fox, and NBC saw their total household audience decline 3 percent this year, the audience for ad-support cable as a whole was up 3 percent and the top ten cable networks recorded a 4-percent gain. Among the key demo of 18-49-year-olds, the broadcasters experienced a 5 percent loss against a 7 percent gain for the top ten cable networks. The good news for the broadcasters, the website concluded, “is that primetime advertising … still carries a healthy premium” over the cable networks. (The broadcasters offset the reduced audience numbers by raising their spot rates.) “Sooner or later,” it added, “the gap seems bound to narrow if not close altogether.”