Monday, February 17, 2020

CBS BECOMES THE NEW “MUST SEE TV” ON THURSDAYS

December 9, 2011 by · Leave a Comment 

As far as the Nielsen ratings go, CBS’s Thursday-night comedy lineup clearly has become the equivalent of what NBC used to call Must See TV for the same night. And its 10:00 drama The Mentalist is the equivalent of NBC’s onetime powerhouse ER. Rarely, since NBC’s glory days, has a network dominated on a single night in virtually every half hour as CBS did this Thursday among both total adults and adults 18-49. Its The Big Bang Theory was the top-rated show of the night, averaging 14.4 million viewers and averaged a 4.7 rating and a 14 share among the 18-49 demo — despite direct competition form Fox’s The X Factor, which drew 9.9 million viewers and a 3.0/8 in the demo. For all of Thursday night, CBS averaged 13.2 million viewers — more than three times the number that NBC now draws (4.2 million) on that night.