CINEMARK THEATERS TO OFFER HEALTHY SNACKS
Cinemark, the nation’s third-largest theater chain, is expanding its healthy-eating concession items. The exhibitor, which was the first to use Canola oil instead of highly saturated coconut oil to prepare popcorn and began dropping other snacks containing trans-fats two years go, is introducing a 450-calorie snack pack called Lite Bites, containing a “calorie counter” portion of Orville Redenbacher popcorn, a Jamba Fruit and Nut Trail Mix, and a 16 oz. cup of Coke Zero. In a statement, Bob Shimmin, head of food and beverage for Cinemark, said that the exhibitor recognizes that “moviegoers want options, and we continue to seek out lower calorie, lower fat, and smaller portioned alternatives. … Lite Bites is ideal for those that enjoy a traditional movie snack but desire a portion tailored to their dietary goal.” The statement did not indicate how much the snack pack will cost.