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SPIDEY SETS BROADWAY BOX OFFICE RECORD

January 4, 2012 by · Leave a Comment 

It looks as if Spider-Man is going to be as big a hit on Broadway as he was in movie theaters. Today’s (Wednesday) New York newspapers reported that Spider-Man: Turn Off the Dark took in $2,941,794 over nine performances at Foxwood’s Theater in Times Square last week, the most ever earned by a Broadway production in a single week. Receipts were inflated somewhat by the new policy of “dynamic ticket pricing” charged by the theater — and other Broadway theaters — during holiday periods. In fact, today’s New York Times observed that several shows scored their best weeks ever last week, including The Phantom of the Opera, which has been running for nearly 24 years but earned $1,579,428 over eight performances. With Daniel Radcliffe winding up his onstage stint in How to Succeed in Business, the Al Herschfeld Theater broke its ticket sales record by earning $1.9 million, thereby assuring investors that they’ll at least break even.