SUPER BOWL ADS ATTRACT SUPER BUYERS

After Super Bowl XLV attracted the biggest audience in television history last year, it was probably inevitable that the prices for commercial time on this year’s telecast would rise, and according to MediaPost, they have — by 13-29 percent. Actual prices paid for 30-second spots on Sunday’s game, the trade publication said, range from $3.5-4.0 million. Last year’s averaged $3.1 million. By comparison the average U.S. network 30-second spot during primetime during the first quarter of last year brought in $96,800 — down from $101,500 in 2010.